WHip hop fashion is a distinctive style of dress originating from Urban Black America and from inner city youth located in New York City, followed by Los Angeles, then other US cities. All have contributed various elements to the overall style seen worldwide today. Hip hop fashion complements the expressions and attitudes of hip hop culture and has changed significantly during its history. Today, it is a prominent fashion worn across the whole world and popular with all ethnicities.
WAdidas Yeezy is a fashion collaboration between German sportswear company Adidas and American designer, rapper, entrepreneur and personality Kanye West. The collaboration has become notable for its high-end limited edition colorways and general releases offered by the Yeezy Boost sneakers lineup. The collaboration has also produced shirts, jackets, track pants, socks, slides, women's shoes and slippers. The first shoe model was released in February 2015.
WAkademiks is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.
WAnti Social Social Club is a streetwear brand founded by Neek Lurk, who previously worked for Stüssy as a social marketing manager.
WApple Bottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.
WBaby Phat is an American clothing brand established by Kimora Lee Simmons. Initially named 'Phat Fashions', the brand began in 1999 as an offshoot of her former husband Russell Simmons's 'Phat Farm' clothing brand. Baby Phat was relaunched in December 2019.
WA baseball hat is a type of soft hat with a rounded crown and a stiff bill projecting in front.
WA Bathing Ape is a Japanese fashion brand founded by Nigo in Ura-Harajuku in 1993. The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto. The Kyoto store also includes Bape Gallery, a space used for various events and art shows sponsored by Bape. There are also stores located in Hong Kong, Taipei, Beijing, Shanghai, Guangzhou, Chengdu, Qingdao, Shenyang, Seoul, Singapore, New York City, Kuala Lumpur, London, Paris, Miami and Los Angeles.
WBillionaire Boys Club, founded by Pharrell Williams and NIGO in 2003, is a globally recognized clothing, accessories and lifestyle brand, whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. As the brand has morphed to continuously lead and define fashion, we have built a universe from the foundation of Billionaire Boys Club to form ICECREAM, Bee Line and Billionaire Girls Club.
WBling-bling, often shortened to just bling, is "flashy jewelry worn especially as an indication of wealth or status; broadly: expensive and ostentatious possessions" such as grills and designer bags. The term arose as slang, but grew into a cultural mainstay. Prominent examples of bling-bling include a large cross necklace or Jesus piece.
WBritish Knights (BK) is a shoe brand founded in 1983 by Jack Schwartz Shoes Inc., based in New York City. In the 1980s, British Knights distinguished themselves as an inner-city and music driven brand, appealing to the predominantly male youth in urban communities.
WComplex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 4.55 million subscribers and 1.3 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
WFresh Dressed is a 2015 documentary film directed by Sacha Jenkins which chronicles the history of hip hop fashion. The film is Jenkins' directorial debut. North American rights to the film were purchased by Samuel Goldwyn Films and StyleHaul following its premiere at the 2015 Sundance Film Festival. The film features Kanye West, Pharrell Williams, Swizz Beats, and other prominent hip hop figures as talking heads. CNN plans to air the film later in 2015.
WIn hip hop culture, a grill, also known as fronts or golds, is a type of dental jewelry worn over the teeth. Grills are made of metal and are generally removable. They began to be worn by hip-hop artists in New York City in the early 1980s, and upgraded during the 1990s in Oakland. They became even more widely popular during the mid-2000s due to the rise of Southern hip hop rap and the more mainstream pop culture status hip hop attained.
WA hoodie is a sweatshirt with a hood. Hoodies often include a muff sewn onto the lower front, and (usually) a drawstring to adjust the hood opening.
WJust for Kicks is a 2005 American documentary film about the sneaker phenomena and history. It includes self-confessed "sneakerheads" like Grandmaster Caz, Reverend Run, and Missy Elliott. It tells the story of the Nike Air Force Ones, which are called "Uptowns" in New York, and the beginning of Air Jordans. The documentary also tells the story of how hip-hop pioneers DJ Run, Jam Master Jay, and DMC had everyone wearing Adidas Superstars with their song "My Adidas".
WA kangaroo pocket is a type of pocket, usually featured on hoodies and sweatshirts, that is large enough to fit both hands into. The pocket is open on either side. Other names for it include muff pocket and hoodie pocket.
WKangol is an English clothing company famous for its headwear. The name Kangol reflects the original production where the K was for knitting, the ANG was for angora, and the OL was for wool. Although no Kangol hat has ever actually been manufactured in Australia, the Kangaroo logo was adopted by Kangol in 1983 because Americans commonly asked where they could get "the Kangaroo hat".
WLifted Research Group, commonly known as LRG, is an American, Orange County, California based clothing brand headed by Jonas Bevacqua and Robert Wright. LRG produces clothing and accessories, and also has been known to develop a broad range of products consisting of electronic accessories, extreme vehicles, and outdoor equipment including sporting goods and more. The company is also involved in the promotion of underground recording artists and sponsors a skateboarding team. Entrepreneur magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies.
WLow-crotch pants, also known as drop-crotch pants, are a type of pants with the crotch of trousers designed to sag down loosely toward the knees. Low-crotch pants have been available in styles for both men and women but the skinny-legged, dropped-crotch types of jeans and pants rose to popularity in the 2010s.
WMIGI Clothing is a clothing company founded by Costadinos Contostavlos, known as Dappy in 2011. The company specializes in manufacturing and retailing men's, women's and kids' lifestyle and street wear.
WThe Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II".
WRocawear is an American Clothing Brand founded in 1999 by Roc-A-Fella Records Co-Founders Damon Dash and Shawn 'JAY-Z' Carter. and has had annual sales of $700 million. Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.
WSagging is a manner of wearing trousers or jeans that sag so that the top of the trousers or jeans is significantly below the waist, sometimes revealing much of the wearer's underpants.
WShutter shades, also known as slatted shades, louvered shades, or Venetian blind shades are sunglasses that, instead of having darkened lenses, have horizontal slats similar to window shutters, which are an integral part of the frame.
WSneaker Freaker is an independent magazine and website that covers sneakers, streetwear, and sneaker culture. Started in Melbourne, the magazine reaches a global audience through print and online channels.
WStreetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers", and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.