25 General Mills brands

Annie's Homegrown is an American organic food company owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who previously founded Smartfood popcorn along with Ken Meyers. It is best known for its macaroni and cheese product line, which comes in shell form and bunny rabbit shapes, and is the second best selling macaroni and cheese in the United States behind Kraft. Their mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval" and another slogan called "Bunny of Approval" in 2020. The company also produces Annie's Naturals, which consists of condiments, dressings, and barbecue sauces.

Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post. In 1954, General Mills, an American Fortune 500 corporation, branded the red spoon logo, giving various food-related merchandise the Betty Seal of Approval. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. On television and radio broadcasts, Betty Crocker was portrayed by several actresses, on radio by Marjorie Husted for twenty years, and on television by Adelaide Hawley Cumming between 1949 and 1964.

Bisquick is a pre-mixed baking mix sold by General Mills under its Betty Crocker brand, consisting of flour, shortening, salt, sugar and baking powder.

Bugles are a corn snack produced by General Mills and Tom's Snacks.

Chex Mix is a type of snack mix that includes Chex breakfast cereal as a major component.

Dunkaroos are a snack food from Betty Crocker, first launched in 1990. It consists of a snack-sized package containing cookies and frosting; as the name implies, the cookies are meant to be dunked into the frosting before eating. Individual snack packages contain about ten small cookies and one cubic inch of frosting. The cookies are made in a variety of shapes, including a circle with an uppercase "D" in the center, feet, the mascot in different poses, and a hot air balloon.

Fruit by the Foot is a fruit snack made by General Mills and distributed under the Betty Crocker brand. It was introduced in 1991 in North America and is still in production.

Fruit Gushers are a Betty Crocker-branded fruit snack introduced in 1991. They are soft and chewy with a fruity-juice center.

Fruit Roll-Ups is a brand of fruit snack that debuted in grocery stores across America in 1983. It is a flat, pectin-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself.

Gardetto's is a brand of snack mix owned by General Mills, which also owns the similar Chex Mix. The Gardetto Family Bakery was founded in 1932 in Wisconsin by Baptiste and Diane Gardetto and acquired by General Mills in 1999. According to the packaging, it was at the bakery that Judy Gardetto took the trimmings of breadsticks and mixed them in along with other snack bits and a blend of special seasonings.

Go-Gurt, also known as Yoplait Tubes in Canada and as Frubes in Britain and Ireland, is an American brand of low-fat yogurt for children. It can be sucked out of a tube, instead of being eaten with a spoon. It was introduced by the General Mills-licensed brand Yoplait in 1998, as the first yogurt made specifically for children.

Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The company operates worldwide and also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.

Hamburger Helper is a packaged food product from General Mills, sold as part of the Betty Crocker brand. It consists of boxed dried pasta, with powdered seasonings contained in a packet. The product line also features other starches, such as rice or potatoes. The contents of each box are combined with browned ground beef ("hamburger"), water, and, with some varieties, milk to create a complete one-dish meal. There are also variations of the product designed for other meats, such as "Tuna Helper" and "Chicken Helper".

Jus-Rol is a manufacturer of frozen pastry and related products, such as vol-au-vents. The company is owned by General Mills.

Lärabar is a brand of energy bars produced by General Mills. The bars come in a variety of flavors such as Apple Pie, Carrot Cake, Cinnamon Roll, and Mint Chip Brownie.

Nature Valley is an American brand of bars, snacks and granola owned by General Mills.

Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans.

The Pillsbury Company was a Minneapolis, Minnesota-based company that was one of the world's largest producers of grain and other foodstuffs until it was bought by General Mills in 2001. Antitrust law required General Mills to sell off some of the products, so the company kept the rights to refrigerated and frozen Pillsbury branded products, while dry baking products and frosting were sold to the Orrville, Ohio–based Smucker company under license. Brynwood Partners agreed to purchase Pillsbury from Smuckers for $375 million in July 2018. In September 2018, the sale was completed along with other brands including Martha White and Hungry Jack.

Pizza Pops are a Canadian calzone-type snack produced by Pillsbury brand of General Mills. Pizza Pops are sold pre-cooked and frozen. Typically, they are reheated in a microwave oven. However, they may also be cooked in a conventional oven. They were invented by Paul Faraci of Winnipeg, Manitoba, Canada in 1964; they were conceived as a modification of traditional cheese-filled Italian turnovers such as calzone or panzerotti, and created a snack staple in Canada that delivers a hand-held calzone, and supplies a quick pizza "fix." The rights to the pizza pop were later sold to Pillsbury. Pizza Pops are currently manufactured by General Mills at a factory in Winnipeg.

Pizza snack rolls are a frozen food product consisting of bite-sized breaded pizza pockets with an interior of tomato sauce, melted cheese and various pizza toppings. They are sold in a variety of flavors including cheese, pepperoni, sausage, supreme, multiple cheeses, and mixed meats. Other flavors included hamburger, cheeseburger, ham and cheese, and combination. Pizza snack rolls are designed to be quickly cooked in the oven or microwave. The name "pizza rolls" is a trademark of General Mills, current owner of the original product.

Progresso, a brand of General Mills, is an American food company that produces canned soups, canned beans, broths, chili, and other food products.

Toaster Strudel is a brand of toaster pastry convenience food currently owned by General Mills, prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.

Totino's and Jeno's are brands of frozen pizza products owned by General Mills.

Yoplait is the world's largest franchise brand of yogurt. It is jointly owned by United States–based food conglomerate General Mills and French dairy cooperative Sodiaal.

York Steak House was a national chain of steakhouse restaurants in the United States. It was among several chains owned at the time by cereal manufacturer General Mills. By 1982, there were nearly 200 restaurants in 27 states from Texas to Maine. Though popular in the late 1970s and early 1980s, the majority of its locations shut down in 1989.