
B-Daman is a marble shooting toy produced in Japan by Takara.

Battle Arena Toshinden is a weapons-based fighting game developed by Tamsoft and published by Takara and Sony Computer Entertainment in 1995 for the PlayStation, followed by 1996 ports for the Sega Saturn, Game Boy and MS-DOS. It was one of the first fighting games to boast polygonal characters in a 3D environment, and features a sidestep maneuver which is credited for taking the genre into "true 3D." The Game Boy version of Battle Arena Toshiden despite sharing the same name as the console & PC counterparts is a different game. It is a 2D weapons based fighter and supports the Super Game Boy cartridge peripheral for the Super Nintendo Entertainment System/Super Famicom to allow the game to be played on a TV with colour palettes and borders.

Beast Saga is a Japanese multi-media franchise by Takara Tomy that includes a dice game, manga series, an anime television series and a video game for the Nintendo 3DS. It is similar to Takara's earlier Battle Beasts toyline.

Beyblade: Metal Fusion, known in Japan as Metal Fight Beyblade , is a Japanese manga created by Takafumi Adachi, serialized in Shogakukan's monthly magazine CoroCoro Comic between September 2008 and February 2012. The series is a spin-off of the original Beyblade manga series written by Takao Aoki.

Beyblade: Shogun Steel, known in Japan as Metal Fight Beyblade Zero-G is a Japanese manga by Takafumi Adachi based on Takara Tomy's Beyblade franchise. It was published between April 2012 and December 2012 in CoroCoro Comic. The series serves as the conclusion to the Beyblade Metal Saga. Whereas previous installments focused on metal parts, the line of Beyblades in Shogun Steel focused on zero gravity battles with the advent of a new stadium system.

Choro-Q is a line of Japanese 3–4 cm pullback car toys produced by Takara. Known in North America as Penny Racers, they were introduced in late 1978 and have seen multiple revisions and successors since. Choro-Qs are stylized after real-world automobiles, with real rubber wheels and a pullback motor that makes them move. Each car has a coin slot at the back, where inserting a penny will make it perform a wheelie when the car is released.

Daigunder is a Japanese anime television series about humans using robots in tournaments. Created by Aeon and Takara and animated by Brain's Base, the studio’s first television production, the series aired on TV Tokyo from April to December 2002. A series of Daigunder toys were produced that could interact with TV screens.

Jinsei Game is the Japanese version of the board game that is called The Game of Life in North America. Unlike The Game of Life, the player starts in his toddler years and has to go to elementary school, junior high school, and high school before being allowed to either go to university or start his career. However, the board game has been updated numerous times like its North American counterpart. It was released in 1967 by toy company called Takara. It has been enjoyed by Japanese boys and girls for generations.

Licca-chan , full name Licca Kayama , is a dress-up doll series introduced in Japan on July 4, 1967 by Takara, enjoying the same kind of popularity in Japan as the Barbie series does in the United States. Takara had sold over 48 million Licca-chan dolls as of 2002, and over 53 million as of 2007. Licca-chan was created by former shōjo manga artist, Miyako Maki, who is also the wife of Leiji Matsumoto.

Microman was a science fiction toyline created, manufactured and marketed by Takara Co., Ltd. from 1974 to 1984 as well as from 1998 to 2007. The Microman line was a series of 3.75-inch-tall (9.5 cm) action figures with accompanying vehicles, robots, playsets and accessories. Unlike other toylines at the time, Microman figures were marketed as being the "actual" size of cyborg beings called "Micros" that hailed from a fictional planet known as "Micro Earth" and disguised themselves as action figures while on planet Earth.

The Naruto: Ninja Council series, known in Japan as Naruto: Saikyō Ninja Daikesshū , is a series of action games based on the manga and anime series Naruto by Masashi Kishimoto. They are developed by Aspect Co. and published by Tomy in Japan and D3 Publisher in American. Various installments of the series have appeared on both Nintendo's Game Boy Advance and Nintendo DS, the first two games in the series available for the former while the rest are available on the latter.

Pretty Rhythm is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy Arts aimed at girls in elementary school. The Pretty Rhythm franchise was first launched in July 2010 with the rhythm and dress-up arcade game Pretty Rhythm: Mini Skirt. After the original Pretty Rhythm games ended service in July 2014, Takara Tomy began publishing the PriPara spin-off series from 2014 to 2018. It was then followed up by Kiratto Pri Chan in 2018, with all series grouped under the collective name Pretty Series . A spinoff media franchise, King of Prism, was launched in 2016 focusing on the male characters featured in the 2013 anime Pretty Rhythm: Rainbow Live, which was aimed at an older female audience.

Pretty Rhythm: Aurora Dream is a 2011 Japanese anime television series produced by Tatsunoko Productions and Avex Pictures in cooperation with Takara Tomy and Syn Sophia, based on the arcade game of the same name. The series is part of the Pretty Rhythm franchise and an adaptation of Takara Tomy's 2010 arcade game Pretty Rhythm: Mini Skirt, which focuses on a group of Japanese idols known as "Prism Stars" that combine song and dance with fashion and figure skating. The anime is a tie-in to the Aurora Dream edition of the game, introducing a new character Aira Harune, along with returning character Rizumu Amamiya.

Pretty Rhythm: Rainbow Live is a 2013 Japanese anime television series produced by Tatsunoko Production and Avex Pictures in cooperation with Takara Tomy Arts and Syn Sophia. The series is part of the Pretty Rhythm franchise and is its third animated series, focusing on a group of Japanese idols known as "Prism Stars" that combine song and dance with fashion and figure skating. The anime series was created as a tie-in to promote the arcade game of the same name.

PriPara , short for Prism Paradise, is a Japanese arcade game by Takara Tomy and the successor of the Pretty Rhythm series of arcade games. An anime television series adaptation by Tatsunoko Production and DongWoo A&E aired from July 5, 2014, to March 28, 2017. A second animation adaption, Idol Time PriPara, premiered on April 4, 2017 and was succeeded by Kiratto Pri☆Chan in 2018. An upcoming mobile game, Idol Land PriPara was set to be released in spring 2021 but has been delayed to 2022.

Shinkansen Henkei Robo Shinkalion is a Japanese toy franchise created by Takara Tomy, in association with the Japan Railways Group. It is a spin-off of the long-running Plarail model train franchise, with the toys first launched back at March 16, 2015. An anime adaptation by OLM aired in all JNN stations in Japan from January 6, 2018 to June 29, 2019. A new anime titled Shinkansen Henkei Robo Shinkalion Z started airing on April 9, 2021 on TV Tokyo.

Super Life-Form Transformers: Beast Wars Neo is a 1999 Japanese Transformers television animated series and toy line, and a sequel to Beast Wars II. It was produced by NAS, TV Tokyo, and Ashi Productions. Hozumi Gōda reprised his role as Lio Convoy from Beast Wars II whenever he appeared in this series. Each episode runs for 30 minutes and it was broadcast in standard 4:3 as this was aired in 1999.

Tomica is a line of die-cast toy vehicles produced since 1970 by Takara Tomy Co. of Japan. Ostensibly, Tomica diecast were an outgrowth of Tomica World, an autonomous toy line of motorized train accessories that Tomy had created based on Plarail and produced since 1959. Similar in concept, Tomica can be thought of as the Japanese Matchbox - but focuses mainly on Japanese brands.

Tomica Hyper Rescue Drive Head Kidō Kyūkyū Keisatsu is a Japanese anime television series made to promote Takara Tomy's long-running Tomica toyline of miniature toy cars. It replaced Kamiwaza Wanda and aired Saturday mornings at 7:00 am on the new hour-long Anisata block on TBS and affiliated stations. The original series aired from April 15, 2017 to December 23 of the same year, while 2018 featured a monthly 8 episode follow-up. A feature film was released a week later, tying it in with its concurrently airing successor series, Shinkansen Henkei Robo Shinkalion, with main character Hayato Hayasugi crossing over with the E5 Hayabusa.

Tomica Kizuna Mode Combine Earth Granner is a Japanese anime television series produced and animated by OLM, Inc., based on the long running Tomica series of die-cast metal cars created by Takara Tomy and released for the franchise's 50th anniversary. It is directed by Shinji Ushiro and written by Yuka Yamada with character designs done by Yuko Inoue. It began airing on all TXN stations in Japan on April 5, 2020.