
Adicolor is a brand of German sports manufacturer Adidas, which consists of several collections of the Adidas Originals clothing line, using mostly primary colors.

Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.

The Air Force is a range of athletic shoes made by Nike that began with the Air Force 1 and went on to include the Air Force 2, Air Force 3, Air Force STS, Air Force 5, Air Force XXV and Air Force 09. The Air Force 1 was created by designer Bruce Kilgore and was the first basketball shoe to use the Nike Air technology. The shoe is offered in low, mid and high-top.

Boombox Saints are an independent hip hop and R&B group based in Vancouver, BC, Canada. The band officially formed in 2008 taking their name from the 1990s film Boondock Saints. Within four years, Boombox Saints have released two EPs, The Boombox EP and Bringin' the Boom Back: Based on a True Story as well as a full-length debut album titled For the Moment. They have shared stages with some of today's most commercially successful and respected acts including J. Cole, Kid Cudi, Big Sean, Mos Def, Jay Electronica, Talib Kweli, Souls of Mischief, Far East Movement, Danny Fernandes and Sean Paul.
Chuck Taylor All-Stars or Converse All Stars is a model of casual shoe manufactured by Converse that was initially developed as a basketball shoe in the early 20th century. The design of the Chuck Taylor All Star has remained largely unchanged since its introduction in the 1920s. The shoe consists of a stitched upper portion, a toe cap that is usually made of white rubber, and a sole that is usually made of brown rubber. Although Chuck Taylors are made of various materials such as leather, the original and most widely known version of the shoe is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.

Just for Kicks is a 2005 American documentary film about the sneaker phenomena and history. It includes self-confessed "sneakerheads" like Grandmaster Caz, Reverend Run, and Missy Elliott. It tells the story of the Nike Air Force Ones, which are called "Uptowns" in New York, and the beginning of Air Jordans. The documentary also tells the story of how hip-hop pioneers DJ Run, Jam Master Jay, and DMC had everyone wearing Adidas Superstars with their song "My Adidas".

"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons. It led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986, where the band instructed the audience to hold up their Adidas apparel during the song. This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!" This deal is credited with influencing future endorsement deals between brands and musicians, particularly in hip hop culture.

Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores.

StockX is an online marketplace and clothing reseller, primarily of sneakers. The Detroit-based company was founded by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman in 2015–2016. StockX has more than 800 employees in Downtown Detroit. StockX currently has international offices in London, UK, in Eindhoven, the Netherlands, and has authentication facilities in Detroit's Corktown neighborhood, Moonachie, NJ, and Tempe, AZ. Scott Cutler and Schwartz serve as chief executive officer and chief operating officer, respectively, and Deena Bahri became the company's first chief marketing officer in 2019.